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Sample Record
Data Elements* Basic
Marketing Lists 		Advanced
Business Lists 		Example
Business Name (Standardized) X  X Macer, Inc
Individual Name (where available)  X  X Mr. Joe M. Donaldson
Email   X  X Joe. Donaldson@Macer.com
Prefix Title Code    X Mr
First Name (to help personalize)   X Joe
Individual Middle Initial    X  M.
Individual Last Name   X Donaldson
Address Line   X 4666 North Brown Avenue
Secondary Address Line   X Suite 350
City X X Seattle
State Abbreviation X X WA
Zip Code X X 90202
Primary SIC X X 7373
Primary Industry Indicator X X Computer Services
Alternate Industry Indicator X X Computer Consulting
Title    X VP of Marketing
Phone    X 800-336-1234
Fax    X 800-348-1289
Location Employee Size Code   X 100 - 249
Sales Volume Code   X $1,000,000 - $4,999,999
 
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